How Do Adobe Experience Manager and Adobe Workfront Work Together?įrom mapping out a complete personalization strategy to assigning assets to various stakeholders, Workfront is where you manage workflows across an organization. Workfront is a work management tool meant to empower enterprises to streamline intake, manage demand, and align work to strategy in a single place.
AEM is a robust web content management system responsible for delivering and managing content across all digital channels. However, I would encourage you to think about not only how you can improve work processes, but how these work processes are intrinsically linked to asset management.Īdobe Experience Manager (AEM) and Adobe Workfront are two tools that connect the creative and technical processes to become one efficient system. Using a tool to manage workflows is the first step to streamlining processes and increasing speed to market. Having a well-orchestrated workflow, from intake to delivery, has to span across an organization to gain visibility into the full life cycle of work. Who is assigned to edit the photos? Does marketing or operations have the final approval? How do we source the copy for this asset? When the content is complete, how do we push this live on our website?
As demand escalates, deploying compelling content with speed, agility, and accuracy can lead to disjointed workflows within organizations. Leveraging marketing content to stand out against the competition, and influence buying decisions, is becoming increasingly challenging.
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